How Google My Business Can Boost Your Local SEO and Drive More Customers
If you’re a Kiwi business owner looking to attract more local customers, you’ve probably heard of Google My Business (GMB). But do you really understand how powerful this free tool can be for your business?
In today’s digital world, people constantly search online for services and products near them. Whether they’re looking for a “plumber in Auckland” or “best cafe in Wellington,” your goal is to be the business that pops up first on Google. That’s where Google My Business (GMB) comes in.
Let’s dive into how setting up and optimising your GMB listing can help your business get found by more customers and improve your Local SEO.
What is Google My Business?
Google My Business (GMB) is a free tool that lets you manage your business’s online presence across Google, including in Google Search and Google Maps. With GMB, you can control how your business appears when people search for your products or services in your area.
A well-optimised GMB profile can make a huge difference in attracting local customers, as it increases your chances of appearing in the Local Pack (the map and business listings that appear at the top of search results).
Why Google My Business Matters for Your Local Business?
1. It’s the First Thing People See
When someone searches for a local business, GMB is often the first result they’ll see. If you want your Kiwi business to stand out in the competitive local market, optimising your GMB profile is a must.
2. Increase Visibility on Google Search & Maps
People are likelier to click on your business when it appears in Google’s local search results. Your GMB profile can even help you appear in Google Maps, guiding potential customers directly to your door. Whether they’re searching on a mobile phone or desktop, your business will be easy to find.
3. Build Trust with Reviews
Having good reviews on your GMB profile builds trust with local customers. New Zealanders, just like everyone else, rely on online reviews before making decisions. When you get positive reviews, your profile looks more credible, making it easier to convert potential customers.
How to Set Up and Optimise Your Google My Business Profile?
Now that you know how vital GMB is, let’s walk through how to set it up and make the most of it for your business.
1. Set Up Your Google My Business Listing
If you haven’t already, go to Google My Business and create a free account. Follow these steps to set up your profile:
- Claim Your Business: Search for your business on Google to see if it already has a GMB profile. If it does, claim it. If not, create a new one.
- Fill Out Your Profile Completely: Add all your business details, including:
- Business name
- Address (make sure it’s accurate!)
- Phone number
- Website link
- Hours of operation
- Categories (e.g. café, plumber, retail store)
- Photos (show off your products, services, and store)
2. Add Photos
Photos are one of the most engaging aspects of a GMB profile. Businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites. Make sure you upload high-quality images that represent your business, including:
- Logo
- Exterior and interior shots
- Team photos (if applicable)
- Products or services
The more appealing your photos, the more likely customers will want to visit.
3. Keep Your Information Updated
Ensure your business hours, address, and contact details are always up-to-date, especially around the holiday season or if your hours change. Google often checks for consistency across different online platforms, so keeping your GMB profile accurate will improve your local rankings.
4. Encourage Customer Reviews
Customer reviews are a big deal on GMB! Ask your satisfied customers to leave reviews on your profile. The more positive reviews you have, the better your chances of appearing in the Local Pack. Plus, positive reviews build trust and credibility with new customers.
- Respond to Reviews: Show your customers you care by responding to their reviews. Whether they leave a glowing review or have constructive feedback, always engage with them professionally and respectfully.
5. Post Regular Updates
You can post updates directly on your GMB profile to inform customers about new products, services, promotions, or special events. These posts can also appear directly in Google search results, so keep your audience engaged with fresh content.
6. Use Google My Business Insights
Google My Business also provides analytics that shows how customers interact with your profile. You can track:
- How people found your business (via search or maps)
- What actions did they took (calling, visiting your website, asking for directions)
- The location and time of day customers are searching for your business
You can better understand your audience and refine your marketing efforts using these insights.
Conclusion
Google My Business is a powerful, free tool that can help you boost your local SEO, increase your visibility in local search results, and build trust with potential customers. Whether you’re a small café in Dunedin or a trades business in Hamilton, optimising your GMB listing is a must for attracting more local customers.
If you’re unsure how to set up or optimise your GMB profile, GMFB Ltd is here to help. We specialise in helping Kiwi businesses get found online and drive more local traffic.
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