How to Get More Customers with Google Ads
If you’re looking for an effective way to boost your business, Google Ads might be the solution you’ve been looking for. By allowing you to purchase positions on Google search, google ads will enable you to become competitive quickly. If your website is highly converting, you can get more jobs online quickly. Plus, advertising is a reliable way to scale your lead generation, as you can double your leads with one click of a button.
In this blog, we’ll explain what Google Ads is and how you can use it to get more customers and grow your business. Let’s dive in!
What is Google Ads?
Google Ads is an online advertising platform that allows you to create ads that appear in Google search results and on websites across the internet. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
When someone in New Zealand searches for something like “plumbing services Wellington” or “best hair salon Auckland,” your ad can show up at the top of the search results – and if the person clicks on your ad, you’ll only pay for that click.
Google Ads allows you to target your audience based on their location, interests, and what they’re actively searching for, making it a powerful tool for Kiwi businesses.
Why Google Ads Is a Must for Your Business
1. Instant Visibility
One of the best advantages of Google Ads is that it can get you seen immediately. Unlike SEO, which takes time to show results, Google Ads allows you to appear at the top of search results when your campaign is live. This is especially useful if you’re running a time-sensitive promotion or want to increase visibility quickly.
2. Target Local Customers
With Google Ads, you can target people in specific locations. For example, if you run a plumbing business in Auckland, you can set your ads to show up only for people searching for plumbing services within Auckland. This helps you reach local customers more likely to need your services.
3. Measure Your Success
Google Ads gives you detailed reports on how your ads are performing. You can see how many people have clicked on your ad, how much you’ve spent, and even what actions people take once they visit your website. This makes it easier to see what’s working and where to improve.
How To Get Ready Before Starting Google Ads?
You’ll need everything to ensure you are not wasting your advertising spend.
1. Make Sure Your Website Is Ready
Your Google Ads campaign may drive traffic to your site, but the real goal is to turn those visitors into paying customers. This is where conversion optimisation comes in. Before spending money on Google Ads, ensure your website is set up to convert visitors into leads or sales.
2. Speed and User Experience Matter
One of the biggest reasons businesses waste money on Google Ads is because their website is slow, clunky, or difficult to navigate. When someone clicks on your ad, they expect a smooth user experience. If your website doesn’t meet that expectation, they’re more likely to click away in frustration, which means you’re paying for traffic that doesn’t convert.
3. Set Up Google Analytics and Tracking
Before running any Google Ads campaigns, you must ensure that you have the right tracking tools. This will help you measure the effectiveness of your ads, avoid wasting your advertising budget, and optimise your campaigns for better results.
Conclusion
Starting with a Google Ads agency can be a game-changer for your New Zealand business, but it’s crucial that your website is ready to handle the increased traffic and conversions. By ensuring your website is optimised for speed, mobile responsiveness, conversions, and tracking, you set yourself up for success.
Remember, Google Ads is an investment, and without the right foundation, it’s easy to waste money. If you’re not sure whether your website is ready, GMFB Ltd is here to help. Our team can assist you in optimising your website and setting up your Google Ads campaigns to maximise your ROI.
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